Lets be real; ideally in home development, the goal is to knock out the sale of every lot or unit during the pre-construction phase. With no model home or unit ready to show, most will start promoting their future communities through their own website and on listing sites such as Zillow and Trulia, in addition to their site marketing. Visuals are key to these types of marketing.
Too often we see home development companies list their coming soon communities with a simple exterior rendering, sometimes accompanied by an aerial photo of the future community’s land. Great! The buyer can now see what their home might look like, and.. well a very big pile of dirt amongst other piles of dirt.
Posting a photo or two of the empty lots may prove to be significantly unavailing. What will these potential buyers be driving through on their way to and from work or maybe for those with kids, to their kids’ soccer practice? What will the views and scenery look like while taking a long walk after a nice home-cooked dinner?
Potential buyers want to know the big picture of what they might be investing their life and future in. Purchasing a home is a very personal decision. They want to feel the entire community, not just see where it would be, especially since it may be difficult to visual a beautiful and safe community from an empty area of land.
So, what if developers also showcased images or visuals of what the community would look like once finished?
This is where tactful collaboration comes in. Working with a detail-oriented visualization company, like Artistic Visions, LLC, allows you the opportunity to promote a realistic representation of your future community. Created by a team of architects and CGI artists, this opportunity is bursting with benefits! Not only can it be a one-stop shop to order your pre-model home renderings along with the community aerial, but the added community site visuals will realistically tell the property’s whole story, leaving the potential buyers with no unanswered questions.
View below to fully understand the impact of having these visuals, versus not having them.
3D Exterior Aerial Development Rendering
Client: Coastmark Companies
Top 3 benefits of including a CGI/digital aerial visual of the entire future community site:
Having these visuals will help you pass through the “online elimination phase.”
Most buyers use listings to eliminate potential homes that they are not interested in, to allow more time to focus on the ones they are. If you don’t have enough information or visual representation to peak their interest, you can expect a swipe left and may lose them. You need this great overview visual to “wow” them and stay in the running!
Shows integration of your home to its surroundings
An aerial community rendering shows how the homes harmonize with its unique surroundings, along with the additional key aspects of what makes that community attractive to purchase. Shown with a photorealistic home elevation rendering, it would improve the overall appeal of the home, and help the buyer visualize and feel their possible future lifestyle. These can trigger more of an emotional response within the buyer, leading to more sales!
Visually explains the practicality of living in that location.
This overview will help potential buyers to understand the proximity to certain features of the community site, and the practicality of living there. Popular features that are shown are major roads connecting to the community, friendly parks, stunning lakes, etc. These visuals may also show the proximity to good schools, restaurants, night life, city life, etc. All key features that are important in the buyer. A simple site plan may also show these things, however with the 3d and photorealistic qualities of an aerial community rendering, again, it can trigger the emotional response in a buyer, leading to a sale.
3D Exterior Aerial Development Rendering
Client: Coastmark Companies
How are these community/site aerials created?
There are a couple different ways that visualization teams can produce these aerial views, and the cost can be very reasonable despite the average perception of rendering costs. For example, the CGI artists can model everything that would be seen within their rendering. Depending on the project’s surroundings, this may actually be quite costly as there would be more to model. The best option—drone integrated renderings. The team at Artistic Visions, LLC has a licensed FAA drone pilot that will actually visit your site and take images of where your future community will be located. From there, the images will be integrated with the artist’s 3D modeled homes that come from the developer, architect, or builder’s plans. With the team’s heavy attention to lighting and detail, this integration leaves you with a highly photorealistic image of the area, perfectly integrated within its surroundings. The viewers and potential buyers will feel as though they are looking at a photograph of the future community, again, leaving no questions unanswered.
To get the most bang for your buck while you are getting site images, the pilot can also take some at eye-level as if you were standing in a room of the home looking out a window. Next, the CGI artist would model the interior of the room based off your “model home” plans, and then use the drone image for outside of the window. This will show the potential buyer a realistic viewpoint of what they will see every day looking out from that room.
Learn all about our drone integration process! *You may use your own professional drone photographers and integrate your footage with our photorealistic CGI renderings, or allow us to create the full package with our licensed FAA drone pilot.
3D Interior Rendering
Client: The Sheehan Agency
Contact Us For A Quote! Get a quote on this vital visual before listing your new development and homes. Also, learn more about our volume discount for a drone integrated package that includes your aerial community rendering, home exteriors and interiors, and community amenity highlights.
By collaborating with our team at Artistic Visions LLC, you not only get first-rate, high quality illustrations, but you also get a one of a kind service focused on you! We hold our professional relationships as a high priority along with our consistent artistic and technological advancements. We have an excellent innovative hired team of architects and designers who have years of knowledge and expertise in the industry. Located in historic Stuart, Florida, we can translate your ideas to portray your projects in the way you intended with excellent communication. With our in-house personal equipment and technology, we can service any location. By using our services and building a relationship with us, you can trust us to receive photo-realistic renderings at competitive pricing with a quick delivery time, averaging two weeks.