We know consistency is key when communicating your client’s brand identity. Whether you are an advertising, design, or marketing agency, integrating all your promotional materials and tools with the same message and appeal could make or break the perception of the quality of the brand.
When working with a real estate, development, or building industry client, stunning visuals of the property or project is a must! Renderings are imperative when promoting a pre-construction project, but also for an already constructed project. Sure, you can hire a photographer to visit the property and take some amazing photos, but this could take extensive planning where you may run into several obstacles such as the lighting and weather. You may also run into time and cost constraints having to stage a photoshoot.
With a rendering, a great computer-generated imagery (CGI) designer can digitally model and rearrange the room, enhance landscaping, or even modify the lighting to make it as dramatic or as photo-realistic as you envision it to be to fit your campaign perfectly. The designer has complete control with precise detailing.
Matching your projects branding
A great designer should be able to match the fonts, color schemes, lifestyles, digital marketing, overall vibe and branding of your brochures or campaign package that you are working on. This is all without you having to worry about doing branding touch ups yourself. These renderings and architectural visualizations will only complement and assist in telling your brands story.
“Renderings and visualizations should tell a story and they should sell the project, not just show it. By incorporating high-quality, photo-realistic visuals from an architectural visualizations firm within your services, emotional responses will be ignited, and your client will be able to connect with their buyers on a deeper level.” — Enhance Your Marketing Services with Photo-Realistic Renderings
For a greater impact and for a higher engagement, 360 panorama tours, drone integrations, and animations do wonders! An additional service that you may offer your clients is a digital personalized guided tour. With portable green screen technology, offered at Artistic Visions LLC, you can put anyone, including your client’s top salesperson or the company’s CEO, within a rendering or animation. Again, this would help compliment and strengthen your client’s brand and selling appeal!
Requesting multiple views and showcasing these renderings in your campaign will also strengthen your story-line and allow your brand to unfold even more beautifully. These sports bar renderings below are an excellent example this. Moving your eyes from one rendering to the next, you start to really feel the emotion and the vibe that this client has created in the designs.
There isn’t one. If given this information upfront and maybe a sample of your chosen branding style, the right company will be able to match your requests and the renderings should flow fluidly with your materials, and with no surprises. The “right information” could simply include a description or include actual samples of your branding package.
Take this site plan for instance. To the left is just a piece of our client’s marketing collateral that was shared with our team at Artistic Visions, LLC. You can see how this site plan created by our artist and CGI designer will perfectly slide right in to their campaign and enhance the brand identity.
By enhancing and strengthening your client’s brand identity, the benefits significantly out-way any costs to this small investment. Within a few minutes of speaking to a representative at the visualization company, you should get an idea of their value by the questions they are asking you about the project. A great company should be end-result oriented. When learning about your project, they use their expertise and should be getting a feel for what you are using the renderings for, and not just writing down your requests. This is important because there are factors that could change the outcome based on what type of campaign channel you are using. For instance, if you are using the visual for a billboard, you are going to need a significantly higher resolution and focus on more vivid colors, versus what you would need for a website. For a billboard you need those vivid colors to stand out, but if you were to use those same vivid colors on a website or small print, it might be too blatantly aggressive.
Learn more about the best way to strengthen your client’s brand with photo-realistic renderings and visualizations. By collaborating with our team at Artistic Visions LLC, you not only get first-rate, high quality illustrations, but you also get a one of a kind service focused on you! We hold our professional relationships as a high priority along with our consistent artistic and technological advancements. We have an excellent innovative hired team of architects and designers who have years of knowledge and expertise in the industry. Located in historic Stuart, Florida, we are able to translate your ideas to portray your projects in the way you intended with excellent communication. With our in-house personal equipment and technology, we are able to service any location. By using our services and building a relationship with us, you can trust us to receive photo-realistic renderings at competitive pricing with a quick delivery time, averaging two weeks.