It may be a slow time right now, but your business doesn’t have to come to a halt. Along with our social lives, many businesses have continued over the internet. Now more than ever, it’s important to have a strong online presence so you can attract homebuyers digitally, since it will be the first impression for many of your clients while they are stuck at home. Much of improving your online presence has to do with staying active on social media, possibly google ads, and keeping your website visually appealing and up to date. To help with this, we wanted to give you some concrete tips for those in the architectural and homebuilding industry on how to attract homebuyers digitally.
Ways to Improve Your Online Presence to Attract Homebuyers Digitally
Be Active on Social Media
In our day and age, stay at home orders or not, staying active on social media can have a strong impact when you want to attract homebuyers digitally. According to statistics from Hootsuite done in January of this year, 97% of digital consumers worldwide had used social media in the past month. It is safe to say, then, that keeping updated accounts with engaging content is a smart business move. Especially now, while stay at home orders are in place, many are going to be turning to social media. Those who are looking to purchase a new home once everything is up and running again, will be browsing the web and will most likely end up following your social media accounts. This is your chance to do some content marketing and visually show potential clients the different services you can do for them, as well as past and future work. Future work is important to show because it will help to get pre-construction sales. The best way to do this is through stunning 3D renderings & visualizations, which will photorealistically represent what your project will look like in the end.
Paid Digital Advertising
Paid digital advertising, such as google display and search ads, is important to attract homebuyers digitally because it can expand your reach. Having the right visuals for these advertisements is imperative in order to grab attention and have potential clients click to learn more about your product or service. Along with these ads, make sure you are retargeting those who bounce from your website in order to keep your brand in front of them! This increases your chance of potentially converting more leads into clients. Make sure you also have a simple yet informative landing page with a call to action, as this is the next page those who click on your ads will see. You want to entice them to contact you. Lastly, you want to frequently check your analytics and how your ads are working with your website. This leads us to the next tip to attract homebuyers digitally..
Update Your Website
Having a website that stands out is a big factor to attract homebuyers digitally, especially during this time that websites are the first impression for most of your clients. This means having a website that is informative and up to date.
The first thing you should have on your website is an appealing homepage that is a brief statement of who you are, what you do, and how you can help, complete with attractive images.
Next, an important thing to include is a page of the services you offer, because it helps clients to know exactly what you do in detail and to be reassured that you can help them.
Third, you should have a portfolio of your projects to show prospective clients your high quality work. Before and after photos can be very beneficial here as well, especially for remodelers and interior designers. For overviews of a future community, this can be done through drone integrated renderings.
Before photos and “after” renderings are a great way to attract homebuyers digitally by highlighting the quality of work you can do and show the beauty your work adds to an area. This can even be done for properties that don’t exist yet.
3D Drone Integrated Rendering
Client: Coastmark Companies
The fourth thing we would suggest for an appealing website is a blog. Customers will be more likely to come back to something that has new information regularly. Not only will this keep people coming back but will help new traffic to come on your website as well. This can also increase your SEO.
Finally, as mentioned earlier with paid digital advertising, you should have appealing and concise landing pages for referring potential clients to your website from other sources such as email, social media, or ad campaigns.
Specific Tips For Updating Your Website
Include a Combination of Renderings and Architectural Visuals for Upcoming Projects
Jump on pre construction sales by showcasing your next development on your website with stunning visuals. When advertising your new community, why stick to just an exterior rendering? Expand the different ways to see the community with a combination of different kinds of renderings. Don’t just have exterior renderings, but animations and interior tours as well. Exterior renderings are a great introduction to the community, but an animation gives a more expansive view of the area, such as including activities to do nearby, and it also adds a dramatic flair that might spark up an emotional connection for the viewer. This increases website session times, increasing your SEO and can also increase your chance of a sale! As mentioned earlier, you can even add before and after shots, showing the difference and the beauty your development is going to bring to the area. Go further by including an interior tour of the development, allowing your clients to feel like they are walking through the building themselves.
The animated video to the the right and the 360 Panoramic Tour below are examples of two different kinds of visuals that you can put together on your website to advertise a new community. When these visuals were created, this riverfront condo hadn’t existed yet; the power of architectural renderings and visuals is you can make anything come to life through CGI and digital modeling. This allows you to jump on pre-construction sales, especially important during a time when construction may have slowed down.
Client: River Palms Condominiums
The combination of this drone integrated video and interior 360 panoramic tour gives your clients a more dynamic view of your new property, increasing the probability of a pre-construction sale.
Click & drag your mouse on the image above (or finger if mobile or touch screen) to take a complete tour of this condo. To zoom to the next room, click the purple “snowflakes.” From each of these points you can do a full 360 look around! (Client: River Palms Condominiums)
Interactive Sales Solutions
Another great way to attract homebuyers digitally is to implement an interactive sales solution into your website, such as AVWave Interactive Solutions. This online sales solution integrates seamlessly into your website, adding a sleek buying experience where your potential clients can easily design their project while choosing from your options. This allows for more client engagement which can lead to more sales, as well as a boost in website users and session times, and can even boost your SEO.
This interactive solution is simple. You send Artistic Visions, LLC your architectural plans for your building/home/project and decide what elements you would like to make interactive, and provide your material & color options. Next, the team digitally models and renders the visual, along with all of the different options, and then upload them onto the platform for you. AV Wave Interactive Solutions seamlessly integrates into your website by embedding it or having an external link if you prefer. It is a simple process and can help you simplify and boost your sales and marketing efforts!
Build Your Digital Footprint
With social distancing, it is crucial right now to attract homebuyers digitally. This is why you need a strong digital footprint, which again can be done by having a strong social media presence, and by keeping your website informative and up to date with a portfolio, blog, renderings, and an interactive sales solution. We at Artistic Visions, even though working from home, are still maintaining our full production capacity and are more than happy to help you with any of your visual needs! Plus, new clients receive 10% off visuals! Take advantage of this discount and get busy strengthening your online presence so you can keep your brand out there and keep selling. Contact us today!
If you are currently looking for a trustworthy architectural rendering company, look no further. At Artistic Visions LLC, we put our clients first. We have a talented in house team who will be with you from the start and who is passionate about creating high quality visuals that will meet your needs. From floor plans to 3D home tour animated videos to 360 Panoramic Tours in virtual reality, and now having an online sales solution, we bring skill and innovation to the rendering industry.
Article by: Gabriela McCausland, Marketing Assistant
By collaborating with our team at Artistic Visions LLC, you not only get first-rate, high quality illustrations, but you also get a one of a kind service focused on you! We hold our professional relationships as a high priority along with our consistent artistic and technological advancements. We have an excellent innovative hired team of architects, designers, an FAA Certified Pilot, and project managers who have years of knowledge and expertise in the industry. Located in historic Stuart, Florida, we can translate your ideas to portray your projects in the way you intended with excellent communication. With our in-house personal equipment and technology, we can service any location. By using our services and building a relationship with us, you can trust us to receive photo-realistic renderings at competitive pricing with a quick delivery time, averaging two weeks.
Recent Comments